As practitioners of Scrum with two week iterations, we hold sprint reviews every other Friday. Serving interesting and tasty snacks at our sprint reviews is important to us for two reasons. First, snacks have an uncanny ability to coax wide attendance. Second, the treats are a nice, and much appreciated, reward for those who will be presenting the fruits of their labor.
Recently we launched a new product, Genius Enterprise, that includes an extensive and comprehensive suite of marketing automation functionality. For the final sprint review before release, I knew we had to up the ante on what snacks were provided.
Several months ago, during a lunch trip to Charlie’s Taqueria in San Mateo (lauded in a previous post by Drew Stephens), we discovered a bulk order cupcakery called Sibby’s Cupcakery. Sibby’s has no storefront and does not sell individual cupcakes. What Sibby’s does do is make not just truly delicious cupcakes, but also customize the frosting design for NO EXTRA CHARGE. Cupcakes are $39 a dozen (a price that has remained constant for four years, even though all ingredients are significantly more expensive) and can be customized according to the design of your choosing.
The customization is what resonated most with me. Thanks to the marketing brilliance of our CEO and marketing department, Genius.com has a strong brand and, as can be seen by this blog, we all have a perhaps unhealthy appreciation of orange and green. While sometimes confused with the logo representing the kind folks at the Apple Genius bar (though they have an extra electron), our atomic logo was a natural choice for inclusion in the cupcake artistry. I gave my business card to the kind folks at Sibby’s for their reference, then headed back to work, not sure what to expect. I figured that we would at least have some delicious treats, even if the customizations didn’t quite match our logo.
What I didn’t expect was the artistic majesty that was delivered promptly at 11:45am on Friday morning. Some had the atomic logo, some had “genius.com” scrolled across the top. The orange and green were perfectly matched to our corporate colors. In all, we had three dozen branded cupcakes that would make any marketer (including ours!) proud.